I like Lloyd. I especially enjoy him + Weezy as evidenced by my incessant playing of “Girls Around the World”. A video made better as it was directed by Hype Williams.

While getting my fix over on YouTube today, I discovered the video for “How We Do It” by Lloyd and Luda.  It would have been best had  this track stayed buried.

The song is problematic for a number of reasons. One being it appears the video for a song  about Atlanta, was shot in Los Angeles. Secondly, there was scant a meaningful reference to A-town. Unless of course you’ve forgotten Atlanta’s most notable claim to fame,  bringing you “Get Low”. Furthermore, Lloyd,  what  club is open in Atlanta at 3am?! The bars here sadly close at 3. Except for the strip clubs, I mean come on, this is Atlanta. Those don’t count.

What I did enjoy was Lloyd taking on a very Usher-esque persona. Cute, yet, precisely choreographed numbers, a pop friendly radio tune, and the king of Atlanta anthems, Ludacris is there anointing it all.  It begs the question, is Lloyd posturing himself  to become  the next r&b King of the South? I certainly hope so. With what I have been hearing and seeing from Usher lately, clearly it’s time for a regime change.